A STRATEGIC PROPOSAL BY BEARPLEX

AI-Powered Lead Generation
for Home Remodeling

Show homeowners what their property could look like tomorrow. Capture qualified leads before your competitors even know they exist.

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01
THE CHALLENGE

You Build Beautiful Homes.
Your Lead Gen Should Match.

Right now, you're competing for leads on platforms built for plumbers and handymen — paying $400 to $500 per lead on Angie's List, Thumbtack, and Yelp for phone numbers that never pick up.

Meanwhile, your largest competitors operate with 90+ salespeople, in-house marketing teams, and a volume engine that generates hundreds of projects weekly. They're not buying leads from directories — they're creating their own pipeline. It's time to build yours.

$400–500Per LeadAngie's List, Thumbtack, Yelp
~30%Pick-Up RateMost leads never answer
1 in 3Close RateOf confirmed appointments
02
THE SOLUTION

Show Them Tomorrow.
Capture Them Today.

We build an AI-powered platform where homeowners upload a photo of their home and see a photorealistic remodel in seconds — complete with a ballpark price range. They're hooked. You get their info, their photo, and their intent.

odbuilding.com/visualize
CURRENT HOME
AI-GENERATED REMODEL
Estimated Range: $8,500 – $14,200
Get Your Free Estimate

AI Vision Engine

Powered by Google's most advanced image generation model, homeowners upload a photo and receive a photorealistic remodel within seconds. Exteriors, driveways, paint jobs, landscaping — all visualized instantly.

Intelligent Pricing Engine

Trained on your actual project data, material costs, and regional pricing, the system generates accurate ballpark estimates. Not guesses — data-driven ranges built from your 12 years of experience.

Lead Dashboard & Pipeline

A custom-built dashboard where you see every lead in real time — their uploaded photo, the AI-generated remodel, pricing breakdown, contact info, and status. No spreadsheets, no guesswork. Your entire pipeline in one place.

Full Tracking & Analytics

Facebook Pixel, Google Tag Manager, and key event mapping — all wired up from day one. A proprietary analytics dashboard shows you exactly what's working: traffic sources, conversion rates, cost per lead, and page performance.

03
HOW IT WORKS

From Ad Click
to Appointment.

Every step is designed to qualify the lead before it ever reaches your team. By the time Phoenix picks up the phone, they already have everything they need to book the appointment.

STEP 01

Meta Ads Drive Traffic

Targeted Facebook & Instagram ads reach homeowners in Southern California with compelling before-and-after hooks.

STEP 02

Homeowner Uploads a Photo

They snap a picture of their exterior, driveway, kitchen, or bathroom directly through the landing page.

STEP 03

AI Generates the Remodel

Within seconds, they see a photorealistic visualization of what their space could look like — powered by cutting-edge generative AI.

STEP 04

Pricing Engine Delivers a Range

Based on your historical project data and current material costs, the system shows a transparent price range alongside the remodel.

STEP 05

Lead Captured with Full Context

The homeowner submits their info. Your team receives an email with: before/after images, price breakdown, and contact details.

STEP 06

Phoenix Calls, Armed with Everything

No cold calling into the void. Phoenix has the homeowner's photos, their desired remodel, and the price range — ready to book the appointment.

WHAT YOUR TEAM RECEIVES
New Lead: Kitchen RemodelCanoga Park, CA · 2 min ago
Before
After (AI)
NameSarah M.
Phone(818) 555-0142
Est. Range$12,400 – $18,600
ServiceFull Kitchen Remodel
Ready for Phoenix to call
04
THE PROCESS

Built in Weeks.
Generating Leads for Years.

We handle everything — from training the AI on your actual project data to launching the ad campaigns. All we need from you is about an hour of your time.

01

Data & Intelligence

We collect 50+ before-and-after project photos and your real pricing data. We map material costs, labor rates, and regional factors to train the AI pricing engine on your specific business.

Week 1–2
02

Platform Build

We develop the landing pages, integrate the AI image generation engine, build the pricing model, and wire up the lead capture pipeline with automated email notifications to your team.

Week 3–4
03

Launch & Handoff

We launch the platform, deliver ad creatives and strategy documentation, and hand off to your performance marketing team or our recommended partner to start running campaigns.

Week 5
WHAT WE NEED FROM YOU

About 1 Hour of Your Time

50 before-and-after photos from past projects
Your pricing for those projects (we provide the template)
A 30-minute review of AI-generated price breakdowns
Access to your competitor list for ad research
05
THE NUMBERS

Better Leads.
A Fraction of the Cost.

The AI platform doesn't just reduce your cost per lead — it fundamentally changes the quality. Every lead comes pre-qualified with visual context and pricing expectations.

DIRECTORY LEADS (CURRENT)
$400–500/lead
Unqualified · Low pick-up rate
vs
AI PLATFORM (PROJECTED)
$25–60/lead
Pre-qualified · Full visual context
$0.15Per AI Image GeneratedIndustry-leading generative AI at pennies per visualization
10–20Projected Leads Per WeekAt $50–100/day ad spend on Meta
3–7Projected Sales Per WeekBased on Eden's 1-in-3 close rate on confirmed appointments
06
WHAT COMES NEXT

Phase 2:
Intelligent Retargeting.

Once Phase 1 is generating consistent leads, we unlock the next level. Every homeowner who uploads a photo but doesn't convert becomes a retargeting opportunity — with their own home as the creative.

Personalized Ad CreativesThe AI-generated image of their specific home follows them across Facebook and Instagram. Multiple design variations keep the message fresh.
Pixel-Based TrackingFacebook Pixel ties each uploaded photo to a user profile, enabling hyper-targeted retargeting campaigns that feel like magic.
Scale to Other ContractorsOnce proven, this platform can be white-labeled and offered to other remodeling companies spending $500K+/month on ads — a partnership opportunity.
07
THE INVESTMENT

Build Once.
Scale Forever.

A lean investment to build a lead generation engine that pays for itself with your first closed deal — then keeps compounding month after month with fresh campaigns and optimized creatives.

PLATFORM BUILD$2,800One-time investment
AI image generation engine integration
Intelligent pricing model trained on your data
Initial TSL landing page (conversion-optimized)
Lead capture & automated email pipeline
Custom lead management dashboard (before/afters, status, history)
Proprietary analytics dashboard (traffic, conversions, lead quality)
Facebook Pixel setup & event mapping
Google Tag Manager setup with key event tracking
Competitor analysis & creative strategy
Mobile-optimized responsive design
MAINTENANCE$180Per month
Platform hosting & infrastructure
Security & SSL certificates
Bug fixes & uptime monitoring
Performance reporting
AI API costs (image generation) are billed directly by Google based on usage — full transparency, no markup.
GROWTH RETAINER$800Per month
Up to 5 new TSL landing pages per month
A/B split testing & page optimization
Conversion analytics & lead quality tracking
Ad creative design & asset production
Ongoing pricing model refinement
Performance marketing (Meta/Google ad campaigns) requires a dedicated media buyer. We can recommend a trusted partner or work alongside your existing team.
BREAK-EVEN SCENARIOA single closed exterior paint job covers the entire platform build and months of retainer.
1Deal to ROI
OD Building Development

Ready to stop buying leads
and start generating them?

Let's build the lead generation engine that scales OD Building Development from 10 jobs to 100.

LET'S GET STARTED
Proposed byBearPlex Team
DateFebruary 25, 2026

This document is confidential and prepared exclusively for OD Building Development.